How each of the 4ps of marketing can add value to a product
Introduction Marketing according to kotler (2008) simply refers to managing profitable customer relationship. Marketing also refers to what an organisation must do to create and exchange value with customers (Silk 2006). While authors such as Horner and Swarbrooke (2005) sees marketing as the relationship between buyer and seller and the transactions involved in bringing this to a satisfactory level. Kotler (2003) also defined marketing as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others. kotler (2008) said, many factors contributes to making a great strategy, dedicated employees, good information system, excellent implementation but however the success of an organisation despite having all the factors above, every successful organisation has one thing in common customer focused and commitment to marketing. How each of the 4ps can add value to a product Value - This is the...